SysG Soft Solutions

A study conducted by Firstdata related to consumer loyalty reveals that customers are inclined to purchase if they receive rewards.  Link to the study is as follows https://www.firstdata.com/downloads/thought-leadership/fd_specialtyretailrewardsprograms_research.pdf Reward programs induce consumers' buying pattern that ignites sales for the business. Reward programs tend to increase sales revenue but providing the right reward to the right customer is a laborious task. To do this you ought to have a business partner who places the card correctly. COIN CRM proposes customer targeting strategies for each consumer segment like active, nonactive consumer in order to propel their engagements by offering rewards. Unlike any other CRMs, COIN performs this task using a unique set of analytics tools.  These functionalities elude investing on wrong customers besides usher investing on the right ones. Ultimately, it helps businesses to decide right rewards for their consum...

Everyone loves to predict their future. The trend of predictive analytics application is emerging in the context of customer relationship management across various industries. You might have felt this while purchasing online and the suggestion displays other items that you might be interested in purchasing, based on the made purchase. COIN works on the same concept using its built-in predictive analytics and predicts the behavior of the customers to know what kind of products the customer may buy based on his/her buying pattern.  This will provides you with right insights and optimal point-of-view that allow you take the right decisions. COIN’S Predictions and reports help you in making the right decisions that propel your business in the right direction. COIN efficiently utilizes the power of predictive analytics to empower the organizations in terms of customer target analysis and prediction of potential customers.

Care your Customers like a Mother Care her baby. "Prevention is better than cure", a famous quote we have been hearing since childhood. This quote has its own meaning in driving business. In terms of business, take preventions before your customers think with a diverging mind.  What business can do to hold customers apart from providing good products and services?  Loyalty programs made a huge impact on customers. But, customers are too choosy, and would not satisfy with same benefits and services.  Retailers then started to provide personalized benefits to the customers that saved them excessive expenses. But customer identification, in hypermarket, is too intricate due to extensive customer flow and transactions.  According to Mr. Petr Kriklan, director of retail analytics,  Central and Eastern Europe, Nielsen, “Personalization is the future of loyalty programs, and it will be a powerful tool for breaking the promotion-dependency cycle that is so pr...

Are loyalty credit cards still worth bothering?  Brands are tapping into technology, with the use of mobile devices and apps leading the trend for a more sophisticated transaction – often removing the need for a physical card altogether. Are you still using reward cards to retain customers & purchase frequency in the 21st century? Loyalty cards may seem like a sweet deal but there are barriers to customers joining up as they often involve lengthy form filling. Then on top of all this, customers get fed up with carrying multiple reward cards in their pockets. 9/10 of customers have smart phones. It just made sense to have an app they could replace their coupon card with. Do you wish for a better way to track customer through your reward points? COIN presents a novel mobile based loyalty rewards management solution to the problem.  COIN's mobile APP can replace the physical smart card and eliminates all issues related to the smart card and point rewards. Wit...