Care your Customers like a Mother Care her baby.

Care your Customers like a Mother Care her baby.

"Prevention is better than cure", a famous quote we have been hearing since childhood. This quote has its own meaning in driving business. In terms of business, take preventions before your customers think with a diverging mind. 
What business can do to hold customers apart from providing good products and services? 

Loyalty programs made a huge impact on customers. But, customers are too choosy, and would not satisfy with same benefits and services.  Retailers then started to provide personalized benefits to the customers that saved them excessive expenses. But customer identification, in hypermarket, is too intricate due to extensive customer flow and transactions. 

According to Mr. Petr Kriklan, director of retail analytics,  Central and Eastern Europe, Nielsen, “Personalization is the future of loyalty programs, and it will be a powerful tool for breaking the promotion-dependency cycle that is so prevalent in the region,” “Personalization is still in its nascent stages, however, and many retailers haven’t fully determined how to best use their data to ensure they’re reaching the right customers. Rather, they execute simple mass-segment strategies that aren’t reflective of individual needs and preferences. To move loyalty programs forward, retailers need to advance their analytics capabilities by improving their internal capabilities and partnering with experts who can provide even richer data and powerful tools that enable true customization.” 

COIN has been developed to deliver personalized services to customers. COIN's customer analytics identifies individual customers and segments them based on the performance attributes, on the other hand, COIN will let you find and target your inactive customers and establish new marketing plans to retrieve business.