Care your Customers like a Mother Care her baby.

Care your Customers like a Mother Care her baby.

"Prevention is better than cure", a famous quote we have been hearing since childhood. This quote has its own meaning in driving business. In terms of business, take preventions before your customers think with a diverging mind.
What business can do to hold customers apart from providing good products and services?

Loyalty programs made a huge impact on customers. But, customers are too choosy, and would not satisfy with same benefits and services. Retailers then started to provide personalized benefits to the customers that saved them excessive expenses. But customer identification, in hypermarket, is too intricate due to extensive customer flow and transactions.

According to Mr. Petr Kriklan, director of retail analytics, Central and Eastern Europe, Nielsen, “Personalization is the future of loyalty programs, and it will be a powerful tool for breaking the promotion-dependency cycle that is so prevalent in the region,” “Personalization is still in its nascent stages, however, and many retailers haven’t fully determined how to best use their data to ensure they’re reaching the right customers. Rather, they execute simple mass-segment strategies that aren’t reflective of individual needs and preferences. To move loyalty programs forward, retailers need to advance their analytics capabilities by improving their internal capabilities and partnering with experts who can provide even richer data and powerful tools that enable true customization.”

COIN has been developed to deliver personalized services to customers. COIN's customer analytics identifies individual customers and segments them based on the performance attributes, on the other hand, COIN will let you find and target your inactive customers and establish new marketing plans to retrieve business.

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Ecommerce challenges and how to overcome them?

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C learly, loyalty membership programs provide airlines an important way to engage customers and offer them a differentiated service offering. Increasingly, technology in all forms facilitates travel in remarkable ways. With this in mind, we customized COIN for Airline industry to identify customers' satisfactory level, flying pattern, brand loyalty, inclination towards discounts and offers etc. COIN's customer analytics segments customers into different slabs based on their flying history. For each segment, coin generates various insights and inject different targeting plans to engage them with. Sending of promotional notifications to customers who have switched over to another Airline company could've retracted back to your business. Likewise, conducting surveys through COIN not only collect survey details but also it expands customer database size by gathering information that lately you can use as a channel to track & engage with more people. COI...

Understanding COIN’s ROI

A CRM software costs money. It is something that might not be considered a need, but it is undoubtedly a want and sometimes, can be the difference between success and failure. So, although you may have been making calls and recording notes for free beforehand, do not count out a CRM software automatically. There are several variables that come into play after purchasing that can change the outcome such as employee buy-in, configurations, and thorough, accurate data entry. But, if done properly, the return on investment (ROI) for a CRM solution can be endless. While there are many ways this can happen, let’s look at three of the biggest guaranteed ROI features of COIN. 1: COIN's ROI driven Analytics COIN is integrated with savvy analytical feature that predicts the future of your business. RFM Analytics: Recency, Frequency, Monetary Analytics synergized COIN can tell which are your performing and non-performing clients based on their Recency, Frequency...

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