Care your Customers like a Mother Care her baby.

Care your Customers like a Mother Care her baby.

"Prevention is better than cure", a famous quote we have been hearing since childhood. This quote has its own meaning in driving business. In terms of business, take preventions before your customers think with a diverging mind.
What business can do to hold customers apart from providing good products and services?

Loyalty programs made a huge impact on customers. But, customers are too choosy, and would not satisfy with same benefits and services. Retailers then started to provide personalized benefits to the customers that saved them excessive expenses. But customer identification, in hypermarket, is too intricate due to extensive customer flow and transactions.

According to Mr. Petr Kriklan, director of retail analytics, Central and Eastern Europe, Nielsen, “Personalization is the future of loyalty programs, and it will be a powerful tool for breaking the promotion-dependency cycle that is so prevalent in the region,” “Personalization is still in its nascent stages, however, and many retailers haven’t fully determined how to best use their data to ensure they’re reaching the right customers. Rather, they execute simple mass-segment strategies that aren’t reflective of individual needs and preferences. To move loyalty programs forward, retailers need to advance their analytics capabilities by improving their internal capabilities and partnering with experts who can provide even richer data and powerful tools that enable true customization.”

COIN has been developed to deliver personalized services to customers. COIN's customer analytics identifies individual customers and segments them based on the performance attributes, on the other hand, COIN will let you find and target your inactive customers and establish new marketing plans to retrieve business.

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Simple Loyalty Tips to keep your Customers Coming

Did you know it costs a company about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Hence, few minor features in our loyalty CRM called COIN address on how to keep the customers coming back. The features seem to be minor but bring a huge impact. For instance, we represent the reward points as currency i.e., 1 Point = 1 INR. 20 Points equal 1 Rupee and 50 Rupees would lead you to win a reward is a bit confusing for customers. We thought we will keep it simple, hence, instead of 20 points, its 20 rupees and for example, when the customer reaches 50 rupees, he gets a reward. Simple but effective.

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

Are loyalty credit cards still worth bothering?

Are loyalty credit cards still worth bothering? Brands are tapping into technology, with the use of mobile devices and apps leading the trend for a more sophisticated transaction – often removing the need for a physical card altogether. Are you still using reward cards to retain customers & purchase frequency in the 21st century? Loyalty cards may seem like a sweet deal but there are barriers to customers joining up as they often involve lengthy form filling. Then on top of all this, customers get fed up with carrying multiple reward cards in their pockets. 9/10 of customers have smart phones. It just made sense to have an app they could replace their coupon card with. Do you wish for a better way to track customer through your reward points? COIN presents a novel mobile based loyalty rewards management solution to the problem. COIN's mobile APP can replace the physical smart card and eliminates all issues related to the smart card and point rewards. Wit...

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