Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges.

COIN’s E-shop technology could help in overcoming these challenges.

Tracking the customer's journey

COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more.

Coin’s cross channel e-commerce world.

Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. This is where COIN CRM helps to eradicate a confusing e-commerce reality. COIN's unlimited email & SMS templates let your marketing team play around with cost-free advertisement through multiple channels. This effective promotion will channelize customers to your store's door front which will ultimately lead to better customer engagement & ROI.

Comments

69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

Make an offer your customer cannot refuse!

A study conducted by Firstdata related to consumer loyalty reveals that customers are inclined to purchase if they receive rewards. Link to the study is as follows https://www.firstdata.com/downloads/thought-leadership/fd_specialtyretailrewardsprograms_research.pdf Reward programs induce consumers' buying pattern that ignites sales for the business. Reward programs tend to increase sales revenue but providing the right reward to the right customer is a laborious task. To do this you ought to have a business partner who places the card correctly. COIN CRM proposes customer targeting strategies for each consumer segment like active, nonactive consumer in order to propel their engagements by offering rewards. Unlike any other CRMs, COIN performs this task using a unique set of analytics tools. These functionalities elude investing on wrong customers besides usher investing on the right ones. Ultimately, it helps businesses to decide right rewards for their consum...

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