COIN’S RFM BASED CUSTOMER ANALYTICS

69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

Make an offer your customer cannot refuse!

A study conducted by Firstdata related to consumer loyalty reveals that customers are inclined to purchase if they receive rewards. Link to the study is as follows https://www.firstdata.com/downloads/thought-leadership/fd_specialtyretailrewardsprograms_research.pdf Reward programs induce consumers' buying pattern that ignites sales for the business. Reward programs tend to increase sales revenue but providing the right reward to the right customer is a laborious task. To do this you ought to have a business partner who places the card correctly. COIN CRM proposes customer targeting strategies for each consumer segment like active, nonactive consumer in order to propel their engagements by offering rewards. Unlike any other CRMs, COIN performs this task using a unique set of analytics tools. These functionalities elude investing on wrong customers besides usher investing on the right ones. Ultimately, it helps businesses to decide right rewards for their consum...

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