COIN’S RFM BASED CUSTOMER ANALYTICS

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

Simple Loyalty Tips to keep your Customers Coming

Did you know it costs a company about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Hence, few minor features in our loyalty CRM called COIN address on how to keep the customers coming back. The features seem to be minor but bring a huge impact. For instance, we represent the reward points as currency i.e., 1 Point = 1 INR. 20 Points equal 1 Rupee and 50 Rupees would lead you to win a reward is a bit confusing for customers. We thought we will keep it simple, hence, instead of 20 points, its 20 rupees and for example, when the customer reaches 50 rupees, he gets a reward. Simple but effective.

69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

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