Understanding COIN’s ROI

A CRM software costs money. It is something that might not be considered a need, but it is undoubtedly a want and sometimes, can be the difference between success and failure. So, although you may have been making calls and recording notes for free beforehand, do not count out a CRM software automatically. There are several variables that come into play after purchasing that can change the outcome such as employee buy-in, configurations, and thorough, accurate data entry. But, if done properly, the return on investment (ROI) for a CRM solution can be endless.

While there are many ways this can happen, let’s look at three of the biggest guaranteed ROI features of COIN.

1: COIN's ROI driven Analytics

COIN is integrated with savvy analytical feature that predicts the future of your business.

RFM Analytics: Recency, Frequency, Monetary Analytics synergized COIN can tell which are your performing and non-performing clients based on their Recency, Frequency & Monetary of their purchases.

Market Basket Analysis: This cracks the possibility of a customer to purchase resemble products. For Example, A customer is a regular buyer of bread, then the possibility of him buying butter is high. Market basket analysis finds customers who have regular purchasing nature and entice them with discounts to buy more affinity products. This will lead to more sales.

Profit Analysis: It cracks information regarding profit driving products in your store.

Branch Analysis: If you have multiple stores at different location, Branch analysis scrutinize branch wise data and unveils sales, clients, profit and so on of each branches.

Crowdfunding Analysis: This analysis can help businesses to crowdfund with apt customers. For instance, a customer purchases 3 products in series, then give them an offer like buy four to get one free. This kind of offer entices the customer and eventually end up with more sales.

2: Track every product in your store.

It's been an issue for a long time that people rove around the store without knowing the desired product location in the store. COIN Product Mapping feature will help people to easily track a product location in your store and know it's stock status over a Smartphone. This helps your store people as well as customers to spend less time in store and increase productivity.

3. Campaigning is everything!

COIN's unlimited email & SMS templates let your marketing team play around with cost-free advertisement through various channels. This effective promotion will channelize customers to your store's door front which will ultimately lead to better customer engagement & ROI.

Comments

Simple Loyalty Tips to keep your Customers Coming

Did you know it costs a company about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Hence, few minor features in our loyalty CRM called COIN address on how to keep the customers coming back. The features seem to be minor but bring a huge impact. For instance, we represent the reward points as currency i.e., 1 Point = 1 INR. 20 Points equal 1 Rupee and 50 Rupees would lead you to win a reward is a bit confusing for customers. We thought we will keep it simple, hence, instead of 20 points, its 20 rupees and for example, when the customer reaches 50 rupees, he gets a reward. Simple but effective.

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

COIN Loyalty CRM improving Customer Engagement

\ It is said that customers are the backbone of every business, the one who has the authority to decide what, where & when to buy. Even if it is a regular scenario, there are certain things a seller can do to attract customers to their business. This is where CRM appears to be handy. Many businesses invest in CRMs but fail to effectively use it, due to lack of knowledge, technical complications, lack of support and other reasons. COIN Loyalty CRM is different in terms of features, service offerings, and customer benefits. It yields customer-centric technology that helps sellers to improve customer engagement and create a buzz among their customer circle. The following are some examples of customer engagement features & there are more to come. Know your Loyal customers A feature that enlists ‘best Performers’ in terms of store visits & purchase history. Here, the seller can review the list of customers who have constantly purchased and measure t...

SysG Soft Solutions

Search This Blog