Understanding COIN’s ROI

A CRM software costs money. It is something that might not be considered a need, but it is undoubtedly a want and sometimes, can be the difference between success and failure. So, although you may have been making calls and recording notes for free beforehand, do not count out a CRM software automatically. There are several variables that come into play after purchasing that can change the outcome such as employee buy-in, configurations, and thorough, accurate data entry. But, if done properly, the return on investment (ROI) for a CRM solution can be endless.

While there are many ways this can happen, let’s look at three of the biggest guaranteed ROI features of COIN.

1: COIN's ROI driven Analytics   

COIN is integrated with savvy analytical feature that predicts the future of your business.

RFM Analytics: Recency, Frequency, Monetary Analytics synergized COIN can tell which are your performing and non-performing clients based on their Recency, Frequency & Monetary of their purchases.

Market Basket Analysis: This cracks the possibility of a customer to purchase resemble products. For Example, A customer is a regular buyer of bread, then the possibility of him buying butter is high. Market basket analysis finds customers who have regular purchasing nature and entice them with discounts to buy more affinity products. This will lead to more sales.

Profit Analysis: It cracks information regarding profit driving products in your store. 

Branch Analysis: If you have multiple stores at different location, Branch analysis scrutinize branch wise data and unveils sales, clients, profit and so on of each branches.

Crowdfunding Analysis: This analysis can help businesses to crowdfund with apt customers. For instance, a customer purchases 3 products in series, then give them an offer like buy four to get one free. This kind of offer entices the customer and eventually end up with more sales.

2: Track every product in your store.

It's been an issue for a long time that people rove around the store without knowing the desired product location in the store. COIN Product Mapping feature will help people to easily track a product location in your store and know it's stock status over a Smartphone. This helps your store people as well as customers to spend less time in store and increase productivity.

3. Campaigning is everything!

COIN's unlimited email & SMS templates let your marketing team play around with cost-free advertisement through various channels. This effective promotion will channelize customers to your store's door front which will ultimately lead to better customer engagement & ROI.