SysG soft transforming Ireland companies in Project Management

Simple Loyalty Tips to keep your Customers Coming

Did you know it costs a company about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Hence, few minor features in our loyalty CRM called COIN address on how to keep the customers coming back. The features seem to be minor but bring a huge impact. For instance, we represent the reward points as currency i.e., 1 Point = 1 INR. 20 Points equal 1 Rupee and 50 Rupees would lead you to win a reward is a bit confusing for customers. We thought we will keep it simple, hence, instead of 20 points, its 20 rupees and for example, when the customer reaches 50 rupees, he gets a reward. Simple but effective.

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

COIN Loyalty CRM improving Customer Engagement

\ It is said that customers are the backbone of every business, the one who has the authority to decide what, where & when to buy. Even if it is a regular scenario, there are certain things a seller can do to attract customers to their business. This is where CRM appears to be handy. Many businesses invest in CRMs but fail to effectively use it, due to lack of knowledge, technical complications, lack of support and other reasons. COIN Loyalty CRM is different in terms of features, service offerings, and customer benefits. It yields customer-centric technology that helps sellers to improve customer engagement and create a buzz among their customer circle. The following are some examples of customer engagement features & there are more to come. Know your Loyal customers A feature that enlists ‘best Performers’ in terms of store visits & purchase history. Here, the seller can review the list of customers who have constantly purchased and measure t...

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