SysG Soft Solutions

People are curious about the personalized messages they are receiving from businesses and this is just one of the many examples that demonstrate what modern marketing is all about: getting your hands on relevant consumer behavior data and using it to best advantage. In the past marketing was based on understanding the broad consumer behavior; nowadays marketing tries to understand every individual customer. It’s been said that consumer behavior can no longer be predicted and it has never been more predictable. Companies like Netflix & twitter can predict following day’s stock movements with 95% accuracy. In the future, big data management will become inevitable if companies are to be highly customer-centric. Customers will be intolerant towards wrong messages at the wrong time. On the other hand, customers display a large degree of interest towards the right messages delivered at the right time. Our survey result shows that 1 in 3 customers have a very positive attitude ...

Did you know it costs a company about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. Hence, few minor features in our loyalty CRM called COIN address on how to keep the customers coming back. The features seem to be minor but bring a huge impact. For instance, we represent the reward points as currency i.e., 1 Point = 1 INR. 20 Points equal 1 Rupee and 50 Rupees would lead you to win a reward is a bit confusing for customers. We thought we will keep it simple, hence, instead of 20 points, its 20 rupees and for example, when the customer reaches 50 rupees, he gets a reward. Simple but effective.

It is believed that customer loyalty program earns noble customers for the businesses by offering extra benefits & care to the customers. Even though it’s proven, recent statistics shows that almost all customer loyalty programs are a failure and it doesn’t drive enough profit to the merchants. The following link will lead you to a study conducted by Advertising Age India related to the problems with the loyalty program. Read the full article at  http://www.adageindia.in/agency/agency-news-viewpoint/the-problem-with-loyalty-programs/articleshow/55209902.cms CRMs have become part of every business strategy, but common CRM features & functional deficiencies are still affecting customer management and causing retrogressive effect on the businesses. We identified similar problems during the development of COIN and came up with ameliorate technological & practical solution to overcome the same. COIN is a flake, made to interact with businesses to deliver ...

\ It is said that customers are the backbone of every business, the one  who has the authority to decide what, where & when to buy. Even if it is a regular scenario, there are certain things a seller can do to attract customers to their business. This is where CRM appears to be handy. Many businesses invest in CRMs but fail to effectively use it, due to lack of knowledge, technical complications, lack of support and other reasons. COIN Loyalty CRM is different in terms of features, service offerings, and customer benefits. It yields customer-centric technology that helps sellers to improve customer engagement and create a buzz among their customer circle. The following are some examples of customer engagement features & there are more to come. Know your Loyal customers A feature that enlists  ‘best Performers’ in terms of store visits & purchase history. Here, the seller can review the list of customers who have constantly purchased and measure t...