COIN’s Modern Marketing!

People are curious about the personalized messages they are receiving from businesses and this is just one of the many examples that demonstrate what modern marketing is all about: getting your hands on relevant consumer behavior data and using it to best advantage. In the past marketing was based on understanding the broad consumer behavior; nowadays marketing tries to understand every individual customer.

It’s been said that consumer behavior can no longer be predicted and it has never been more predictable. Companies like Netflix & twitter can predict following day’s stock movements with 95% accuracy.

In the future, big data management will become inevitable if companies are to be highly customer-centric. Customers will be intolerant towards wrong messages at the wrong time. On the other hand, customers display a large degree of interest towards the right messages delivered at the right time. Our survey result shows that 1 in 3 customers have a very positive attitude towards personalized ads. Customers like to buy products. They also like information on products but only if it’s the right info at the right time. The content provided by consumers hand us the ammunition we need to meet this challenge. With COIN CRM, marketers can focus on each and every consumer with personalized promotions. COIN’s personalized marketing campaigns use RFM analysis to target audiences leading to a better ROI.

Comments

69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

Predict The Next Move With COIN

Everyone loves to predict their future. The trend of predictive analytics application is emerging in the context of customer relationship management across various industries. You might have felt this while purchasing online and the suggestion displays other items that you might be interested in purchasing, based on the made purchase. COIN works on the same concept using its built-in predictive analytics and predicts the behavior of the customers to know what kind of products the customer may buy based on his/her buying pattern. This will provides you with right insights and optimal point-of-view that allow you take the right decisions. COIN’S Predictions and reports help you in making the right decisions that propel your business in the right direction. COIN efficiently utilizes the power of predictive analytics to empower the organizations in terms of customer target analysis and prediction of potential customers.

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

SysG Soft Solutions

Search This Blog