COIN’s Modern Marketing!

People are curious about the personalized messages they are receiving from businesses and this is just one of the many examples that demonstrate what modern marketing is all about: getting your hands on relevant consumer behavior data and using it to best advantage. In the past marketing was based on understanding the broad consumer behavior; nowadays marketing tries to understand every individual customer.

It’s been said that consumer behavior can no longer be predicted and it has never been more predictable. Companies like Netflix & twitter can predict following day’s stock movements with 95% accuracy.

In the future, big data management will become inevitable if companies are to be highly customer-centric. Customers will be intolerant towards wrong messages at the wrong time. On the other hand, customers display a large degree of interest towards the right messages delivered at the right time. Our survey result shows that 1 in 3 customers have a very positive attitude towards personalized ads. Customers like to buy products. They also like information on products but only if it’s the right info at the right time. The content provided by consumers hand us the ammunition we need to meet this challenge. With COIN CRM, marketers can focus on each and every consumer with personalized promotions. COIN’s personalized marketing campaigns use RFM analysis to target audiences leading to a better ROI.

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