Can Loyalty program drive guaranteed revenue ?

It is believed that customer loyalty program earns noble customers for the businesses by offering extra benefits & care to the customers. Even though it’s proven, recent statistics shows that almost all customer loyalty programs are a failure and it doesn’t drive enough profit to the merchants.
The following link will lead you to a study conducted by Advertising Age India related to the problems with the loyalty program.

Read the full article at http://www.adageindia.in/agency/agency-news-viewpoint/the-problem-with-loyalty-programs/articleshow/55209902.cms

CRMs have become part of every business strategy, but common CRM features & functional deficiencies are still affecting customer management and causing retrogressive effect on the businesses.

We identified similar problems during the development of COIN and came up with ameliorate technological & practical solution to overcome the same.

COIN is a flake, made to interact with businesses to deliver meaningful insights on consumer data. It is not just a tool for tracking transactions, build rewards or disperse vouchers and coupons but a predictive tool that analyzes & interpret mass complex customer data and propose the best solution to the merchant for conducting campaigns, promotions or discount sales.

COIN CRM features:

– Know your loyal customers: RFM based COIN monitors customers’ store visits & spending nature which drives the business to develop consumer-centric promotions and services.

– Sales forecasting: It helps to predict your sales growth over a period and also assist you with developing business strategies to reach out to the desired profit range.

– E-Commerce friendly: Set up independent E-shopping sites for your business without spending an extra penny from your pocket.

– Revenue driving technology: COIN guarantees profit driving through its unique customer engagement and sales driving features.

Comments

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A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

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