Skip to main content

Can Loyalty program drive guaranteed revenue ?



It is believed that customer loyalty program earns noble customers for the businesses by offering extra benefits & care to the customers. Even though it’s proven, recent statistics shows that almost all customer loyalty programs are a failure and it doesn’t drive enough profit to the merchants.
The following link will lead you to a study conducted by Advertising Age India related to the problems with the loyalty program.

Read the full article at  http://www.adageindia.in/agency/agency-news-viewpoint/the-problem-with-loyalty-programs/articleshow/55209902.cms

CRMs have become part of every business strategy, but common CRM features & functional deficiencies are still affecting customer management and causing retrogressive effect on the businesses.

We identified similar problems during the development of COIN and came up with ameliorate technological & practical solution to overcome the same.

COIN is a flake, made to interact with businesses to deliver meaningful insights on consumer data. It is not just a tool for tracking transactions, build rewards or disperse vouchers and coupons but a predictive tool that analyzes & interpret mass complex customer data and propose the best solution to the merchant for conducting campaigns, promotions or discount sales.

COIN CRM features:

– Know your loyal customers: RFM based COIN monitors customers’ store visits & spending nature which drives the business to develop consumer-centric promotions and services.

– Sales forecasting: It helps to predict your sales growth over a period and also assist you with developing business strategies to reach out to the desired profit range.

–  E-Commerce friendly: Set up independent E-shopping sites for your business without spending an extra penny from your pocket.

– Revenue driving technology: COIN guarantees profit driving through its unique customer engagement and sales driving features.

Comments

Popular posts from this blog

Ecommerce challenges and how to overcome them?

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

How COIN's customer engagement and technology invigorates loyalty programs in Airline industry?.

C learly, loyalty membership programs provide airlines an important way to engage customers and offer them a differentiated service offering. Increasingly, technology in all forms facilitates travel in remarkable ways. With this in mind, we customized COIN for Airline industry to identify customers' satisfactory level, flying pattern, brand loyalty, inclination towards discounts and offers etc. COIN's customer analytics segments customers into different slabs based on their flying history. For each segment, coin generates various insights and inject different targeting plans to engage them with. Sending of promotional notifications to customers who have switched over to another Airline company could've retracted back to your business. Likewise, conducting surveys through COIN not only collect survey details but also it expands customer database size by gathering information that lately you can use as a channel to track & engage with more people. COI...

Understanding COIN’s ROI

A CRM software costs money. It is something that might not be considered a need, but it is undoubtedly a want and sometimes, can be the difference between success and failure. So, although you may have been making calls and recording notes for free beforehand, do not count out a CRM software automatically. There are several variables that come into play after purchasing that can change the outcome such as employee buy-in, configurations, and thorough, accurate data entry. But, if done properly, the return on investment (ROI) for a CRM solution can be endless. While there are many ways this can happen, let’s look at three of the biggest guaranteed ROI features of COIN. 1: COIN's ROI driven Analytics    COIN is integrated with savvy analytical feature that predicts the future of your business. RFM Analytics: Recency, Frequency, Monetary Analytics synergized COIN can tell which are your performing and non-performing clients based on their Recency, Frequency...