Can Loyalty program drive guaranteed revenue ?

It is believed that customer loyalty program earns noble customers for the businesses by offering extra benefits & care to the customers. Even though it’s proven, recent statistics shows that almost all customer loyalty programs are a failure and it doesn’t drive enough profit to the merchants.
The following link will lead you to a study conducted by Advertising Age India related to the problems with the loyalty program.

Read the full article at http://www.adageindia.in/agency/agency-news-viewpoint/the-problem-with-loyalty-programs/articleshow/55209902.cms

CRMs have become part of every business strategy, but common CRM features & functional deficiencies are still affecting customer management and causing retrogressive effect on the businesses.

We identified similar problems during the development of COIN and came up with ameliorate technological & practical solution to overcome the same.

COIN is a flake, made to interact with businesses to deliver meaningful insights on consumer data. It is not just a tool for tracking transactions, build rewards or disperse vouchers and coupons but a predictive tool that analyzes & interpret mass complex customer data and propose the best solution to the merchant for conducting campaigns, promotions or discount sales.

COIN CRM features:

– Know your loyal customers: RFM based COIN monitors customers’ store visits & spending nature which drives the business to develop consumer-centric promotions and services.

– Sales forecasting: It helps to predict your sales growth over a period and also assist you with developing business strategies to reach out to the desired profit range.

– E-Commerce friendly: Set up independent E-shopping sites for your business without spending an extra penny from your pocket.

– Revenue driving technology: COIN guarantees profit driving through its unique customer engagement and sales driving features.

Comments

69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%). Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

Predict The Next Move With COIN

Everyone loves to predict their future. The trend of predictive analytics application is emerging in the context of customer relationship management across various industries. You might have felt this while purchasing online and the suggestion displays other items that you might be interested in purchasing, based on the made purchase. COIN works on the same concept using its built-in predictive analytics and predicts the behavior of the customers to know what kind of products the customer may buy based on his/her buying pattern. This will provides you with right insights and optimal point-of-view that allow you take the right decisions. COIN’S Predictions and reports help you in making the right decisions that propel your business in the right direction. COIN efficiently utilizes the power of predictive analytics to empower the organizations in terms of customer target analysis and prediction of potential customers.

How COIN's customer engagement and technology invigorates loyalty programs in Airline industry?.

C learly, loyalty membership programs provide airlines an important way to engage customers and offer them a differentiated service offering. Increasingly, technology in all forms facilitates travel in remarkable ways. With this in mind, we customized COIN for Airline industry to identify customers' satisfactory level, flying pattern, brand loyalty, inclination towards discounts and offers etc. COIN's customer analytics segments customers into different slabs based on their flying history. For each segment, coin generates various insights and inject different targeting plans to engage them with. Sending of promotional notifications to customers who have switched over to another Airline company could've retracted back to your business. Likewise, conducting surveys through COIN not only collect survey details but also it expands customer database size by gathering information that lately you can use as a channel to track & engage with more people. COI...

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