It is believed that customer loyalty program earns noble customers for the businesses by offering extra benefits & care to the customers. Even though it’s proven, recent statistics shows that almost all customer loyalty programs are a failure and it doesn’t drive enough profit to the merchants.
The following link will lead you to a study conducted by Advertising Age India related to the problems with the loyalty program.
Read the full article at http://www.adageindia.in/agency/agency-news-viewpoint/the-problem-with-loyalty-programs/articleshow/55209902.cms
CRMs have become part of every business strategy, but common CRM features & functional deficiencies are still affecting customer management and causing retrogressive effect on the businesses.
We identified similar problems during the development of COIN and came up with ameliorate technological & practical solution to overcome the same.
COIN is a flake, made to interact with businesses to deliver meaningful insights on consumer data. It is not just a tool for tracking transactions, build rewards or disperse vouchers and coupons but a predictive tool that analyzes & interpret mass complex customer data and propose the best solution to the merchant for conducting campaigns, promotions or discount sales.
COIN CRM features:
– Know your loyal customers: RFM based COIN monitors customers’ store visits & spending nature which drives the business to develop consumer-centric promotions and services.
– Sales forecasting: It helps to predict your sales growth over a period and also assist you with developing business strategies to reach out to the desired profit range.
– E-Commerce friendly: Set up independent E-shopping sites for your business without spending an extra penny from your pocket.
– Revenue driving technology: COIN guarantees profit driving through its unique customer engagement and sales driving features.
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