SysG Soft Solutions

A study conducted by Firstdata related to consumer loyalty reveals that customers are inclined to purchase if they receive rewards.  Link to the study is as follows https://www.firstdata.com/downloads/thought-leadership/fd_specialtyretailrewardsprograms_research.pdf Reward programs induce consumers' buying pattern that ignites sales for the business. Reward programs tend to increase sales revenue but providing the right reward to the right customer is a laborious task. To do this you ought to have a business partner who places the card correctly. COIN CRM proposes customer targeting strategies for each consumer segment like active, nonactive consumer in order to propel their engagements by offering rewards. Unlike any other CRMs, COIN performs this task using a unique set of analytics tools.  These functionalities elude investing on wrong customers besides usher investing on the right ones. Ultimately, it helps businesses to decide right rewards for their consum...

Everyone loves to predict their future. The trend of predictive analytics application is emerging in the context of customer relationship management across various industries. You might have felt this while purchasing online and the suggestion displays other items that you might be interested in purchasing, based on the made purchase. COIN works on the same concept using its built-in predictive analytics and predicts the behavior of the customers to know what kind of products the customer may buy based on his/her buying pattern.  This will provides you with right insights and optimal point-of-view that allow you take the right decisions. COIN’S Predictions and reports help you in making the right decisions that propel your business in the right direction. COIN efficiently utilizes the power of predictive analytics to empower the organizations in terms of customer target analysis and prediction of potential customers.

Care your Customers like a Mother Care her baby. "Prevention is better than cure", a famous quote we have been hearing since childhood. This quote has its own meaning in driving business. In terms of business, take preventions before your customers think with a diverging mind.  What business can do to hold customers apart from providing good products and services?  Loyalty programs made a huge impact on customers. But, customers are too choosy, and would not satisfy with same benefits and services.  Retailers then started to provide personalized benefits to the customers that saved them excessive expenses. But customer identification, in hypermarket, is too intricate due to extensive customer flow and transactions.  According to Mr. Petr Kriklan, director of retail analytics,  Central and Eastern Europe, Nielsen, “Personalization is the future of loyalty programs, and it will be a powerful tool for breaking the promotion-dependency cycle that is so pr...

Are loyalty credit cards still worth bothering?  Brands are tapping into technology, with the use of mobile devices and apps leading the trend for a more sophisticated transaction – often removing the need for a physical card altogether. Are you still using reward cards to retain customers & purchase frequency in the 21st century? Loyalty cards may seem like a sweet deal but there are barriers to customers joining up as they often involve lengthy form filling. Then on top of all this, customers get fed up with carrying multiple reward cards in their pockets. 9/10 of customers have smart phones. It just made sense to have an app they could replace their coupon card with. Do you wish for a better way to track customer through your reward points? COIN presents a novel mobile based loyalty rewards management solution to the problem.  COIN's mobile APP can replace the physical smart card and eliminates all issues related to the smart card and point rewards. Wit...

E commerce is growing faster than nearly every other industry. At the same time, e-commerce is certainly an industry that has plenty of challenges. COIN’s E-shop technology could help in overcoming these challenges. Tracking the customer's journey COIN capture customer’s journey from the website, revisiting, shopping habits and more to the incremental success. With this data being nested under one hybrid umbrella, retailers now have immediate access to loyal customer insights that empower them to create a memorable customer journey that improves the sales and long term retention. It also enables retailers to better forecasting trends, sales, returns and more. Coin’s cross channel e-commerce world. Before the technology era, retailers would spend hours shifting, through their analytics and try updating their PPC campaigns, setup retargeting goals and compare numbers between shopping engines. This meant that they were guessing on customer behavior most of the time. Thi...

A Recent study conducted by Nielsen stating that loyalty programs are more effective if it is available on mobile. Digital loyalty-program characteristics or features are particularly appealing in the Asia region. Asia has the highest percentage of loyalty program members when compared to rest of the world. Mobile apps are particularly attractive in India (80%), Thailand (78%) and China (74%).  Integration with digital payment systems (78%) and third-party apps that combine loyalty-program information (63%) also are more appealing in the region than globally (67% and 51%, respectively), with India, China, and Thailand the most enthusiastic supporters. COIN’s mobile app benefits retailers as well as customers. It assists the retail owner to keep an eye on every business data accessible from anywhere around the world. Similarly, for customers, COIN mobile APP stimulates loyalty programs and shows latest offers and discount vouchers directly from the retailer...

C learly, loyalty membership programs provide airlines an important way to engage customers and offer them a differentiated service offering. Increasingly, technology in all forms facilitates travel in remarkable ways. With this in mind, we customized COIN for Airline industry to identify customers' satisfactory level, flying pattern, brand loyalty, inclination towards discounts and offers etc. COIN's customer analytics segments customers into different slabs based on their flying history. For each segment, coin generates various insights and inject different targeting plans to engage them with. Sending of promotional notifications to customers who have switched over to another Airline company could've retracted back to your business. Likewise, conducting surveys through COIN not only collect survey details but also it expands customer database size by gathering information that lately you can use as a channel to track & engage with more people. COI...

A CRM software costs money. It is something that might not be considered a need, but it is undoubtedly a want and sometimes, can be the difference between success and failure. So, although you may have been making calls and recording notes for free beforehand, do not count out a CRM software automatically. There are several variables that come into play after purchasing that can change the outcome such as employee buy-in, configurations, and thorough, accurate data entry. But, if done properly, the return on investment (ROI) for a CRM solution can be endless. While there are many ways this can happen, let’s look at three of the biggest guaranteed ROI features of COIN. 1: COIN's ROI driven Analytics    COIN is integrated with savvy analytical feature that predicts the future of your business. RFM Analytics: Recency, Frequency, Monetary Analytics synergized COIN can tell which are your performing and non-performing clients based on their Recency, Frequency...