69% of loyalty-program members are likely to engage in a loyalty program if a mobile app is available!
A Recent
study conducted by Nielsen stating that loyalty programs are more effective if
it is available on mobile.
Digital
loyalty-program characteristics or features are particularly appealing in the
Asia region. Asia has the highest percentage of loyalty program members when
compared to rest of the world. Mobile apps are particularly attractive in India
(80%), Thailand (78%) and China (74%).
Integration with digital payment systems (78%)
and third-party apps that combine loyalty-program information (63%) also are
more appealing in the region than globally (67% and 51%, respectively), with
India, China, and Thailand the most enthusiastic supporters.
COIN’s
mobile app benefits retailers as well as customers. It assists the retail owner
to keep an eye on every business data accessible from anywhere around the
world. Similarly, for customers, COIN mobile APP stimulates loyalty programs
and shows latest offers and discount vouchers directly from the retailer.
Good One !!
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ReplyDeleteDigital Loyalty Program | Customer Loyalty Importance